Carry the Cause
Be a platform for the organizations and causes you believe in.
Carry the Cause: The Bag
Product design; Graphic design
MFA Products of Design, School of Visual Arts
Guidance from Sinclair Scott Smith
A work in progress, the Carry the Cause bag helps you make activism and civic engagement a part of your everyday life. The strong canvas tote bag has a window with a pocket on one side that can hold a whiteboard, a printed sign, or an iPad. Individuals can use this space as a platform to support the organizations, campaigns, movements, and causes they believe it.
Using a free template provided by Carry the Cause, any group can create messages to send to their supporters. They can change the message as frequently as they like to reflect the most urgent issues of the day. When printing is inconvenient, users can use the whiteboard to write a quick message of solidarity, or groups can post to social media with the hashtag #carrythecause to let their supporters know what information they need help disseminating. Groups could also post images, animated gifs, or slideshows for their followers to display on an iPad in the pocket. The Carry the Cause bag is meant to be versatile—you could show your support for a different cause every day of the week and respond in real time to events in the news.