My name is Julia Lindpaintner and I'm a Swiss-Austrian-American designer living and working in New York City.
Raised in Basel, Switzerland, I graduated cum laude with a BA in History of Science and Dramatic Arts from Harvard University in 2009. After three years performing professionally with New York-based modern dance companies, I sought a different kind of creative outlet and joined Michael Bierut’s team at Pentagram. While there, I acted as project manager, strategist, researcher, and writer on projects ranging from brand strategy and corporate identity to books, digital marketing tools, and environmental installations across a variety of industries. This experience led me to understand design as a means to foster communication within organizations, make a variety of futures tangible, and communicate powerfully and effectively.
Eager to gain a stronger foundation in design and explore its expansive potential, I chose to pursue my MFA at the School of Visual Arts Products of Design program, from which I will graduate in May 2017. The mission statement of this interdisciplinary program resonated instantly: "Designers are no longer in the artifact business; they are in the consequence business." Learning from celebrated industry professionals in systems and service design, I have come to understand design as a force for social change.
I furthered this understanding during the summer of 2016, when I worked for Common Cents Lab in San Francisco. Dedicated to improving the financial well-being of low and middle-income Americans, this non-profit applies principles of behavioral economics to financial products and services. This exposure to behavioral science amplified my appreciation of psychology as a design tool, as well as the relative benefits of quantitative and qualitative research.
To me, design is the best framework for tackling the things that matter. As a designer, I intend to work towards inclusiveness and justice by creating win-win strategies, facilitating collaboration and psychological safety, encouraging prosocial behavior, and envisioning alternative systems.
In my free time, I like to sing Karaoke with the Karafun app, criss-cross Manhattan on Citi Bike, find ways to blend whimsy and practicality, and explore the outer reaches of the New York subway system.
Thank you & auf Wiedersehen!